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It´s Happening! Trace Your Steak Via Blockchain

It’s happening. The #blockchain is disrupting the #agriculture space, thanks to #Fogo de Chao, a #Plano, Texas-based Brazilian #steakhouse. Fogo de Chao revealed it will integrate #blockchain #technology to #monitor the meat it serves from farm to #table. In doing so, the restaurant is helping to #catapult the #cattle #ranching business into the #high-tech arena.

Cattle #ranchers gain a #window into the #health and #behavior of their animals. Restaurants can track where the meat came from. And #consumers can see the #history of the animal’s life on a “#semi-public” #network using their #smartphone.

Fogo de Chao, which has #locations across the U.S., #Mexico, and the #MiddleEast, has teamed up with #Boerne, Texas-based #ag-tech startup #HerdX for what it describes as the first of its kind #partnership. The #inspiration for adding the #blockchain to track #meat was twofold: food #safety and #transparency. A

#HerdX spokesperson told:

“We are launching first in Fogo de Chao’s three #Dallas locations and then quickly scaling with them to all of their 52 #locations.”

HerdX #CTO Austin Adams told a CBS affiliate:

“Our main #goal is to promote the #legacy of the two percent of people that actually raise the #animals that #Americans eat. By doing that, we’re also able to create a safer #supplychain.”

Fogo de Chao will let its #patrons trace their meat’s #origin on their #smartphones. Source: Twitter

FARM TO TABLE

The next time you visit Fogo de Chao, be sure and bring your #smartphone. This is how you will be able to access the #history of the herds of animals that made the #meal# possible. The app, which is built on the #blockchain, provides you with a #glimpse into the life of the #animal. First, scan a QR code on Fogo de Chao’s #menu. Next, thanks to the #blockchain, view details such as where the #cattle originated from and when the #meat made its way to the #restaurant. Keep in mind that seeing when the #animal was born could have the unintended #consequence of making you a #vegetarian.

#Meanwhile, cattle #ranchers are connected via a “#digital #network” to track the #behavioral habits of their animals. Fogo de Chao CEO Barry #McGowan says  “we’ve got one of the safest food #supplies in the #world.” Well, it’s about to get better:

“What’s great is #technology is just advancing the #conversation. And now, the blockchain is going to #accelerate it,” said McGowan to CBS.

#BLOCKCHAIN COULD SAVE THE LIVES OF #BABIES

The #blockchain is hot and its #focus should be more on the #social good that early #developers had in mind when they created the public #ledger, such as food #safety. The food #supply chain has the ability to deliver #transparency and clean #products to #countries whose food safety #management has been in #crisis. For instance, consider #China and the #fears still surrounding its #milk. Those #babies who died from bad #formula might still be #alive today if only #technology like the #blockchain were able to pinpoint the deadly #ingredients sooner.

HERDX’S PARTICIPATORY #BLOCKCHAIN

In #January, HerdX named Austin Adams as its #CTO. His mission is to #deliver food #traceability and tracking to the #restaurants and groceries around the world.

“We have created a participatory #blockchain #network using open-source #tools. Our #solution does not rely on #traditional #cryptocurrency mining to run the #network. We leverage the #blockchain technology to create a #cryptographically verified #interaction between the #participants in the #cattle supply chain. Its a #collaborative #network that #accelerates and #automates the tracing of #cattle through its lifecycle.”

HerdX is building its own #technology to do this alongside tech #giants including #Microsoft and #Google. Additional #partnerships are in the #pipeline.

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